Because if there is one person in Star Wars everyone wants to be, it's... C3P0?

I wouldn't buy this cereal... Han SolO's on the other hand....

The excitement and adventure of fused cheerios

There's no way to make C3PO look exciting.

Anthony Daniels is probably the only one in the entire Star Wars universe who would star in this ad.

Amen Mr. Doom. While most actors fear type casting, Daniels has embraced it all the way to the bank.

I always wanted R2D2 to push him down some stairs.

Boy, C3PO says "May the Force Be With You" and it just hangs there like a ill timed fart.

And making it appear this is tied into some sort of compelling backstory is unfathomably ridiculous, and has no place in canon. =)