Keep in mind that this is a flash advertisement that plays when you click on an ad banner, yet runs a mind-blowing 45 minutes.
Of course, for being all about DEM GUBMINT GUN TAKE YER POWER AND RIP YOU OFF! it turns out that many prepper/self-sufficiency community folks bought into this only to discover they're just selling books and DVDs that direct you to freely available information on how to buy into solar technology.