Or they're just fat old married goats who pulled up pictures of some hot horse from somewhere on the internet, most likely DeviantArt. You have to use Google Image Search or Tineye. It's the only way to be sure.
At first I thought the "city folks just don't get it" line was kind of out of left field, but then I remembered that every single commercial aimed that takes place in a city ends with everyone screaming "FUCK THE COUNTRY!"