If you watch other videos of theirs, you'll see that those things called pylons won't really fix the problem. People hop onto the sidewalk all over the place: to cut a corner off a busy intersection, to create an additional lane right alongside a busy street, or through parks. (as shown in this video.)
It may just be 'ol Poops here, but I think that pretending to care about safety for the sake of sanctimony is worse than being an honest asshole who drives on the sidewalk in Russia. Their gal pal had to be pulled off the woman who squirted the water bottle.
That said, I don't know the first thing about Russia. If a lot of people die because of sidewalk driving in that hell hole then I am just a dumb idiot.