He's been working on this for THIRTY FUCKING YEARS.

I like how the only thing he could think of to put into the can and complete the joke is "A face". It doesn't even make any sense.

STOP TRYING TO MAKE GEORGE LIQUOR A THING, JOHN. NO ONE CARES ABOUT YOUR DADDY ISSUES.

If I didn't know this was a real thing, I would have assumed it was a heavy-handed parody of John K.

Just get me a 2 hour long youtube nerd documentary de-constructing every tiny aspect of this whole project along with John K's career.

That's what I really want to see.