At 8:15 in he starts explaining why he paid $1000 for wooden coasters. I've been studying audiophiles for 20 years and eagerly awaiting the moment when they crossover with Feng Shui. This is it!
I can't help but have some love in my heart for these modern day Quixote's, though also some pity, contempt, and fear. I comfort myself by thinking about some engineer who made the leap to middle-class or higher by fleecing these guys while still getting to tinker with some fun electronics.
The man he's interviewing seems dead inside, probably because he knows all the money in the world can't make music sound as good as being seventeen does.
Oh my god, the website's "Shun Mook Explained" section where they flat out say science is bullshit and how the aura flowing through your left hand lets you experience the enhanced sound from their magical wooden discs and diamond tipped resonator feet...oh my god it's Poered-grade amazing.