Phenomenal undercover reporting. But will a more common knowledge of these operators and their practices take them off the playing field or even make a difference in their bottom lines? I doubt it.
Facebook was already doing the same stuff on their own in direct collusion with different governments around the world including our own for years and has been outed multiple times and it made exactly no difference.
Maybe they'll just buy Cambridge Analytica and merge it with Facebook proper.
OK I hadn't watched the whole video yet, this is a whole different class of stuff than Facebook has been doing. Facebook has been doing the same stuff in terms of manipulating what users see for political ends, not the stuff this video is about.