The Reaganite response to male body positivity in the 70s was to create a very expansive series of cartoons, television shows and toy lines designed to make me and my entire peer group see sweaty men with enormous muscles as ideal, and they wonder why even the straightest among us drools when he sees an MMA match.
I’d write a book about conservative gender norms overreach in the 80s effectively creating the “Crisis Of Masculinity” but neither the right nor the left would be interested in it. Both sides have vested interests in making masculinity as exclusive as possible.
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