This was not very long after they invented the Happy Meal, period.
And if you thought kids bugged the hell out of their parents to take them to McDonald's BEFORE a toy came with the food and it was all packaged up in a nifty box with puzzles and stuff all over it...
The Star Trek Meal prize: this plastic thing kind-of shaped like a communicator. You fed a spool of paper that came with it into and turned a crank and it scrolled through this kind of comic strip/sequential story thing that vaguely involved characters from the TV show/movie.
As a kid then...there was one Star Wars movie and a handful of shitty Atari games. The first Star Trek movie was boring but we got mileage out of it because that was pretty much all there was.
Some hardcore Star Trek geeks say the even-numbered movies were the good ones.
He's actually saying you should bring your children to McDonald's so he can ambush them and throw their puny human bodies in the deep-fat fryer while forcing you to watch, but some liberty was taken with the translation.