It's both funny and terrible.

I don't know how to rate this. The process actually makes me a little squeamish,the name of the company is "Spineless", and then there's the issue of the product's name.

Five stars to be on the safe side.

holy shit! Thats Mike Rowe doing the voice over!

The perfect follow-up to that Russ Meyer clip.

He's going to make furniture out of them. He's going to make furniture out of them and put in the water SO THE OTHER FISH CAN SEE IT!

I like the fact that they consciously chose an alternate spelling for their product, but left "Boner" as is.

So.. many.. euphamisms..

I thought this was a joke.

Oh my god, it's not a joke.

They either didn't think this one through, or they knew EXACTLY what they were doing.

The little text reading "fish should be dead for 5 hours" must have discouraged a few sadists.

"My wife would love that!"

"Tackle box" is a dirty word now

Five stars for a video that gives me a phone number that will result in a guaranteed boner, but isn't phone sex.

And why exactly does the guy insist on testing out the Wonder Boner STANDING UP?

Thanks again, Hometown, for crappy ass products.

Haven't we all gotten the wonder boner?

Someone needs to make the live footage of the deboning process into a backtracking wunder gif

I can't think of any good songs though. Maybe the Bill Nye theme song if the little expositive animation was included

"Okay, who wants to clean Andy / bone him?"

I can't think of anything to say about this that isn't juvenile.

I'm crying. How many time did Mike Rowe have to read the voice over script before he could get through it without busting out laughing?

I'd really like one of those. Deboning fish sucks.

Dear Spineless,

I am writing to inform you that your marital aid works horribly. Not only was the missus NOT IMPRESSED, I am no longer able to pee without the aid of a catheter. Please be advised, you WILL be hearing from my attorney.

scene at :30 is pukeworthy