I had this idea well over a decade ago, I'm kind of happy to see it finally happen. The next step is a series of different one second ads aired in succession. Give it another decade... it'll happen.
"Master Lock, which had already made the image of a padlock shot by a sharpshooter into a lasting advertising image with their ad in the Super Bowl in 1974, incorporated that video image, along with its logo, in a one-second-long television commercial in 1998.[1]"