My roommate's brother worked with this guy at whatever their main office is. Apparently he's a giant douce and smokes fat, stinking cigars all the goddamn time.
They aren't lying about the cheap part, though. 5 stars.
A friend of mine related to me an anecdote about this guy. She worked in a restaurant at the time and one of her coworkers was having a bit of a spat with her (the coworker's) mother. The mother worked for this guy. Waiting tables one day, the coworker is greeted with "Hi, I'm Fred from Dirt Cheap Cigarettes, Beer, and Liquor" and proceeds to try to convince the coworker that her mother was in the right.