No, I think he's implying that the word "shoutout" sounds stupid on its own, and they're a waste of time that could be better spent plugging a product or getting a point of some kind across. If you do a "shoutout", you're just some jackass that acts like you've never been in front of a camera before, like people who interrupt the news.
I think he actually handled this one pretty well. It's hard to suffer fools, even if they are eleven.
Look, that was the way pa talked to me, and sometimes he followed it up with a knuckle sandwich. Right across the jaw. Right across the jaw, kid. You want one? Builds character.
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