A friend of mine worked in a vegetarian(possibly vegan) resturant in college called "Dharma's". Dharma means something to the effect of having a set goal, the resturant had originally been called "McDharma's" with the set goal of being sued by McDonald's. The goal was achieved and they changed the name. This video made me think of that.
Would totally eat there. McDonald's on the other hand I would love to see go up in flames, and considering the amount of grease on the floors, walls, and counters ect. the blaze would be amazing.