So, how exactly is this unsettling?

Paratroop attack of fluff

After a long day of balooning, adorable kittens need a good rest.

Kitties? In hot-air-ballons? Dreaming? On TV? Has the world gone stark-raving mad?

The disturbing part is that all of those cats are dead now. Also, how'd I know this was Japanese...

Looks Chinese to me, and there is neither madness nor unsettling.