The blonde here hosts "The Biggest Loser", which may be even more shameless in their product placements, especially since they push themselves as some sort of self-help program.
It's pretty bad, actually. They always get new exercise equipment and lo-cal food replacements which are blatantly advertised, they work out at the 24 Hour Fitness Supercenter, and I forget which brand of shoes they get, but it's not Nike.