This commercial is a figment of his imagination and he is pointing and one lining at a camera that isn't there. The choir is just trying to deal with a very awkward situation.
It's okay, now that Emperor Rick Snyder is in control and has the power to fire elected officials and reorganize the state like he's running a Wal-Mart franchise, everything will be okay. Once he builds RoboCop.
That Detroit Techno commercial with the Juan Atkins track Ford aired back when they introduced the Focus is the proper way to do a Detroit car commercial.