zima zucks everyone called it queer beer
i watched a dude alex bigatti drink a whole six pack he had replaced with water to seem cool without getting drunk and sick and then he puked anyways because that's too much water for one schoolboy gut
Up until about a year ago there was a 6 pack of zima in the crisper of the fridge at my work. Every time I'd see it I'd think of the curly haired dink in the hat.
Coors initially spent around million advertising Zima (http://www.businessweek.com/stories/1997-03-09/why-zima-faded-so- fast). Coors could have just bullshitted word-of-mouth around the product - given what it cost to make versus what it sold for - but no, they had to go for some top-hatted dipshit.