This was not very long after they invented the Happy Meal, period.

And if you thought kids bugged the hell out of their parents to take them to McDonald's BEFORE a toy came with the food and it was all packaged up in a nifty box with puzzles and stuff all over it...

The Star Trek Meal prize: this plastic thing kind-of shaped like a communicator. You fed a spool of paper that came with it into and turned a crank and it scrolled through this kind of comic strip/sequential story thing that vaguely involved characters from the TV show/movie.

You know what they call a Quarter Pounder With Cheese on Qo'noS?

How many toddlers were really into a 10 year old canceled sci-fi show in 1979?

It was kind of painful to be a Star Trek fan when movie that sucked as badly as The Motion Picture did.

Thank god for ST:II.

He's actually saying you should bring your children to McDonald's so he can ambush them and throw their puny human bodies in the deep-fat fryer while forcing you to watch, but some liberty was taken with the translation.

"We have come across a planet-sized Klingon! He is babbling about food designed to entertain human children!"

"Open fire!"

That looks more like an UNHAPPY meal to me!
haaaaa

And lo, the fanboy niche market was discovered.

The language is called Klingon, not Klingon-ese! McDonalds disappoints me once again.

The happy meal tie-in was one of the most ingenious ideas ever.