It has the distinction of being the only place I've ever been attacked by a pack of tiny, vicious dogs. The pack leader was a mangy Chihuahua-Pomeranian. You'd think it was some kind of joke, but if you know Fresno, then you probably understand...
I remember the ads for this which were omnipresent for a period of time on CBS, ending with the announcer intoning in that "faux-serious for comedic effect" way "FRESNO - raisins are the reason!"
Because you see, besides the prime-time soaps that were popular the ones that only lasted a short while tended to focus around family dynasties in a particular area - like ranching or politics.