We all know they're bound to kill Optimus in the movie sequel (so he can come back in the third one, natch) and this is how they should do it. Maybe bring in a Decepticon who turns into a blender. His name will be Dicksontron. His catchphrase will be "don't breathe this!"
"Autobots! Transform and roll ouBWRAAAAAAAAAAAAAAAAHHHHHHHHHHHHHHHHHHHH!" Oh, yeah, that'll put butts in the seats.
They'll replace him with 14 other crappy characters. I can hear the "Dare to be Stupid" in my head now. Man that original movie made me sad as a kid. Strange that now I enjoy it.
It looks like they had to cut for time - they pan down and the robots have been in the blender for a good 45 seconds. Those things are made to withstand 5 year olds, so they're fairly rugged.