Cheetahmen I had a contest involved, but because it was virtually unwinnable, the prize money went unclaimed and was pocketed by the Action 52 "company", which marketed a single cartridge of 52 utterly unplayable games for 0. They never really figured out how they could lose.
I feel bad that only grandparents and people who really can't afford 0 were probably the only people not savvy enough to realize this was going to disappoint the hell out of their kids or grandkids.