From what we've gathered so far in these commercials:

These men live together
They don't like sexual advances from female co-workers
They like to wrestle in the nude
They prefer a son, rather than a daughter, to wash the car

So, these commercials are about middle aged men humiliating and controlling younger, more virile men?

No, nothing even slightly creepy going on here. Not at all.

Well these commercials have certainly made me aware of their brand name, and ensured I will never purchase it.

I love these ads. They make my Dockers seem cool and hip.

I have no doubt that the fat, middle aged, middle class, white men that these crap suits are geared towards think these commercials are fucking hilarious.